Category: Social Media

Product Type: Application

Company: TikTok Pte. Ltd. (ByteDance Ltd.)

Website / Reference Link: https://www.tiktok.com/

Founded / Release: 2016

Head Office: Singapore & United States, California, Los Angeles (ByteDance - China, Beijing)

CEO / President: Shou Zi Chew, 2021

Date Added: 03/05/2023

What it is:

TikTok is a social media platform for creating, sharing and discovering short videos. The app is used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community. – https://shorturl.at/chpu8. At nearly every stage of their content strategy, TikTok deploys an Machine Learning (AI) algorithm to give themselves quick and insightful data. The first step to TikTok’s recommendation strategy is analyzing the video based on three factors: computer vision, natural language processing (NLP), and metadata. – https://shorturl.at/pwQU9.