Product Type: Mobile App / Web / Software

Company: Snap Inc.

Founded / Release: 2011

Head Office: United States, California, Santa Monica

CEO / President: Evan Spiegel, 2012

Date Added: 07/06/2023

What it is:

Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients (https://en.wikipedia.org/wiki/Snapchat). Snapchat utilizes AI in various ways to enhance user experience and provide features like image filters, augmented reality (AR) effects, and personalized content recommendations. Here are some ways Snapchat incorporates AI:

1.) Filters and Lenses: Snapchat’s filters and lenses use AI algorithms to recognize and track facial features, enabling real-time augmentation and adding effects to users’ faces.

2.) Object Recognition: AI is employed to recognize and identify objects, such as pets, food, or landmarks, in snaps. This allows for additional filters or context-aware features.

3.) Snap Map: Snapchat’s Snap Map leverages AI to analyze location data and provide personalized recommendations, such as nearby friends, popular events, or interesting places.

4.) Content Recommendations: AI algorithms analyze users’ behavior, preferences, and interactions to provide personalized content recommendations, including Discover Stories, friend suggestions, and sponsored content.

5.) Camera Optimization: Snapchat uses AI to optimize camera settings based on lighting conditions, subject recognition, and other factors to enhance the quality of photos and videos.

6.) Advertisements: AI algorithms help serve relevant advertisements to users by analyzing their interests, demographics, and browsing history.

Overall, Snapchat employs AI technologies to create engaging and interactive experiences, personalize content, and improve the functionality of the app (OpenAI’s ChatGPT).
Snapchat has also released My AI which is a chatbot that uses OpenAI’s GPT technology. When engaged, the AI chatbot uses data collected about each user to provide personalized interactions. Snapchat’s My AI aims to simulate conversations like a friend (https://duttonlaw.ca/snapchat-ai-what-you-need-to-know).